Overview
Assistant Vice President of Communications Jobs in Washington – District of Columbia at Planned Parenthood of Metropolitan Washington, DC, Inc.
Title: Assistant Vice President of Communications
Company: Planned Parenthood of Metropolitan Washington, DC, Inc.
Location: Washington – District of Columbia
Type: Full Time
Category:
Description:
The Assistant Vice President of Communications (AVPC) is responsible for the leadership, strategic direction, and operational oversight of Planned Parenthood of Metropolitan Washington, DC’s (PPMW) communications. The Assistant Vice President of Communications (AVPC) crafts and tells Planned Parenthood of Metropolitan Washington, DC’s (PPMW)’s story to build external relationships with the organization’s stakeholders, including funders, legislators, traditional media, and key influencers. With a heavy emphasis on brand management, the AVP designs and implements an integrated omnichannel strategy that unifies tactics across all departments and initiatives including Planned Parenthood Advocates for DC, Maryland, & No
Va (PPADMV).
The goal is to advance the organization’s position with relevant constituents, as well as to drive broader awareness and donor support. The AVP reports to the Chief Revenue Development and Communications Officer and works in tandem with the Vice President of Development and manages a 1-2 member staff.
Requirements:
Communications Strategy, Vision, and Leadership
Design and implement an integrated omnichannel strategic communications plan to advance PPMW and PPADMV’s brand identity, increase program engagement and priorities, and support fundraising success.
Identify challenges and emerging issues. Work cross-functionally with staff to recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them.
Serve as communications counselor to CEO, executive team, and volunteers.
Create and implement media relations strategy.
Design and implement crisis communications plan. Leads response plan and identifies proper spokesperson crisis communications and issues management.
Internal expert of communications content for PPMW and PPADMV, including through keeping up-to-date on federation-wide messaging and staying informed of all relevant aspects of political and legislative issues as they pertain to reproductive rights.
Provide strategic guidance and execute approval of all agency communications, including but not limited to internal and external newsletters, volunteer communications, press materials, digital campaigns, and other collateral produced by the Communications team.
Supervise member(s) of the Communications team.
Oversee management of vendors and independent contractors, including photographers, videographers, online marketing consultants and web developers.
Ensure all communications are in alignment with PPMW and PPADMV’s values of diversity, equity and inclusion.
Other communications responsibilities, as assigned.
Content Creation
Create, collect, synthesize, and produce unique content across platforms to meet business objectives and engage target audiences.
Write speeches, drafts blogs, draft editorial pitches, scripts, for CEO and collaborates with other executive team members as content opportunities arise.
Produce or manage visual media efforts including videos, photo shoots, podcasts, etc.
Leverage PPMW volunteer networks and stakeholders to identify storytellers, those who can be interviewed by media, and speak on behalf of PPMW at events.
Media Relations
Build relationships with reporters so that PPMW is the go-to source for reproductive health issues.
Pitch traditional media and other platforms such as podcasts.
Serve as key staff contact for all media inquiries.
Set up and attend …
