Overview
Digital Journalist Jobs in Washington – District of Columbia at American University
Title: Digital Journalist
Company: American University
Location: Washington – District of Columbia
Type: Full Time
Category:
Position: Digital Journalist (18578)
About the Department/Unit At American University, we envision a thriving community where individuals of all identities and experiences are understood, appreciated, and fully included, and where equitable treatment, opportunities, and outcomes prevail. Come join an energetic team of dedicated communicators working across the university, along with a multitude of diverse stakeholders committed to telling the AU story. University Communications and Marketing thrives with a passionate and creative team working collaboratively to further the American University brand and reputation.
Summary/Objective The Digital Journalist is a writer, reporter, photographer, and videographer, as well as an editor and producer of compelling, timely stories. The position will write, produce and edit original content for AU’s digital and social media platforms to support the university’s strategic priorities and advance institutional communication objectives. This “backpack journalist” will be responsible for creating quick-turn, compelling news content and university stories by researching, developing, and pitching story ideas;
setting up and conducting interviews; and producing and posting multiple forms of content for AU News, the AU website, social media, and other university publications. The Digital Journalist will work collaboratively with the media relations team, marketing team, internal communications team, and the schools and divisions to complement and leverage their content and storytelling work. Major goals include increasing the visibility of university leadership, faculty experts, students, staff, and alumni to enhance AU’s reputation and contribute to the sense of community within the university.
The position will support and advance the Challenge Accepted brand/narrative, the Change Can’t Wait fundraising campaign, and the Change makers for a Changing World strategic objectives by telling institutional stories that strengthen interest, engagement, and pride in the AU community. Key audiences for the digital journalist include, but are not limited to prospective students and families, current faculty/staff/students, alumni, higher education leaders, and influencers.
The Digital Journalist will need a strategic approach and an understanding of audience targeting to effectively create content that engages the different constituencies.
Essential Functions Content Strategy and Development:
Develop story and original content ideas based on priorities set by UCM and the President’s Office. Coordinates stories with UCM teams and appropriate university stakeholders. Produces selected stories through research, interviews, writing, and video production. Plans, writes, and delivers digital content that support AU’s strategic priorities, as assigned. Understands the best practices for digital storytelling and how to maximize reach and engagement with target audience.
Media Production and Project Management:
Shoots and/or edits unique video stories, highlights, and other clips for the web, social media and distribution to the media. Manages and executes project plans; estimates resources and time commitments, conducts tracking/oversight, schedules tasks, negotiates deliverables and provides status reporting to ensure that project goals and KPIs are achieved. Has knowledge and experience using AU’s video equipment and editing software.
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